Nov 19 2008
“Couch Commerce” Dawns as TiVo and Domino’s Team Up
Oh, puhleeze! Are we not fat and lazy enough in this country already? TiVo and Domino’s Pizza have joined forces to allow TiVo broadband subscribers to order and track their Domino’s orders on television. Rob Weisberg, vice president of precision and print marketing at Domino’s Pizza, calls this the “on-demand generation” and has coined this marketing strategy “Couch Commerce”.
No doubt, this new technology is going to be a huge success for TiVo and Domino’s Pizza and a delicious convenience for subscribers. As an advocate for customer service, it makes me sad to see yet another corporate monster (two corporate monsters in this case) eliminating human interaction in favor of clickable technology.
